Social Media Marketing
Advanced Facebook Marketing Course

Next class: Coming Soon @51 Cuppage Road #07-22 Singapore 229469

In this course, you will acquire advanced Facebook Marketing skills and strategies so you will be able to generate a higher return on investment (ROI) for your Facebook marketing campaigns.

This course is designed for beginners with no Coding or I.T. skill. Students should be familiar with basic Facebook Marketing Techniques and already have an active Facebook account before coming for the class.

Target Audience

This course is for freelancers, entrepreneurs, marketers, business owners, and people who are new to Facebook marketing and want to learn how to improve ROI on Facebook ad.

Why Learn Facebook Marketing?

Utilized correctly, Facebook marketing can be one of the fastest and easiest ways to generate a huge flood of new prospects and ultimately increased sales for your business.

Course Information: What the Course will Cover

In this advanced training, you will learn:
  • How to MASTER Facebook Power Editor
  • How to use Facebook’s Responder Demographics Report to optimize Facebook Ad Sets
  • Advanced Audience Targeting
  • Using Lookalike Audience & Retargeting
  • How to Optimize Facebook Ad sets & Ads
Module 1 – Introduction Facebook Power Editor (2 Hours)
  • Bulk create & edit campaign, Ad sets and Ads
  • Create more comprehensive text ads
  • Create and re-use Audiences
  • Use tracking URLs for each ad to track ad performance separately
Module 2 – Advanced Facebook Targeting (4 Hours)
  • How it works?
  • Advanced Audience Targeting Strategies
  • Advanced Audience Insights
  • Create Custom & Lookalike Audience
  • Implement Facebook Retargeting
  • Analyze Facebook Ad Results
Module 3 – Advanced Ad Optimization Strategies (2 Hours)
  • Ad Conversion Scenarios
  • Facebook Ad Set Optimization Rules

Course Objectives: How the Learner will Benefit

By the end of the live workshop, students will be introduced to the best practices of Facebook marketing, learn how to setup Custom & Lookalike campaigns, implement Facebook retargeting and will know how to optimize their ad campaigns to increase the effectiveness of their overall Facebook marketing campaigns.


Students will be assessed on their ability to optimize their Facebook campaigns, learn how to setup Custom & Lookalike campaigns, and implement Facebook retargeting by the end of the course.

Course Duration

Training Hours: 8 Hours (1 Day)


Students will need a laptop for this training program, as there will be practical and hands-on exercises. No coding or I.T. knowledge required for the class.

Before attending this training, students should be familiar with basic Facebook Marketing Techniques. Students should already have an active Facebook account before coming for the class.

Course ID

Coming Soon

Course Dates & Time

Coming Soon

Course Fees (Approved for SkillsFuture Credit)

Coming Soon

Interested to register for this 1-Day Advanced Facebook marketing course directly?

Register Now