Social Media Marketing
Basic Facebook Marketing Course

Next class: TBA (10am to 7pm)

In this course, you will acquire easy-to-learn skills on how to harness the power of Facebook marketing to access a global audience of over 1.5 billion people.

Learn from scratch Facebook marketing basics such as how to define your audience using Facebook’s Audience Insights tool. Then learn how to plan and launch your first Facebook marketing campaign. Finally, understand how to generate reports to measure the effectiveness of your Facebook campaigns.

This course is designed for beginners with no Coding or I.T. skill. Students should already have an active Facebook account before coming for the class.

Target Audience

This course is for freelancers, entrepreneurs, marketers, business owners, and people who are new to Facebook marketing and want to learn how to launch a successful Facebook campaign.

Why Learn Facebook Marketing?

Utilized correctly, Facebook marketing can be one of the fastest and easiest ways to generate a huge flood of new prospects and ultimately increased sales for your business.

Course Information: What the Course will Cover

In this training, you will learn:
  • Facebook ads basics: Understanding Campaigns, Ad Sets & Ads
  • Ad Copy Basics: How to write winning ad copy
  • How to create and promote your Facebook page
  • How to use Custom Audience and Interests to LASER TARGET your target market
  • Split testing, click and conversion tracking strategies
Module 1 – Introduction to Facebook Business Page (1 Hour)
  • Facebook Ad – Marketing Process Flow
  • Facebook Marketing Basic
Module 2 – Crediting a Proper Facebook & Post Page (3 Hours)
  • Creating A Facebook Page
  • Creating A Facebook Page Post
Module 3 – Introduction to Facebook Ad Elements (4 Hours)
  • How to use Audience Insights Tool
  • Promote A Facebook Page
  • Create Conversion Code
  • Create A Facebook Ad
  • Audience Targeting
  • Ad Campaign Evaluation
  • Split-Test Ads
  • Facebook Custom Audience
  • Facebook Ad Reporting

Course Objectives: How the Learner will Benefit

By the end of the live workshop, students will be introduced to the best practices of Facebook marketing, learn step-by-step how to setup their Facebook Pages, and will be able to launch an effective Facebook marketing campaign.


Students will be assessed on their ability to create a Facebook marketing campaign and select the right target audience by the end of the course.

Course Duration

Training Hours: 8 Hours (1 Day)


Students will need a laptop for this training program, as there will be practical and hands-on exercises. No coding or I.T. knowledge required for the class.

Students should already have an active Facebook account before coming for the class.

Course ID


Course Dates & Time

TBA (10am to 7pm)

Course Fees (Approved for SkillsFuture Credit)

Course Fees (exclude GST): SGD $279.44
Goods & Service Tax: SGD $19.56
Total Cost of Training: SGD $299.00

Interested to register for this 1-Day Basic Facebook marketing course directly?

Register Now